Cenk Uygur Founder The Young Turks
Papers and magazines are in a world of trouble. Classifieds are gone, their ad rates and share of the market are unjustifiable. They have to start charging incrementally for articles read online otherwise the whole thing is going to collapse. Television still has a lot of time and money left, but its days are also numbered %u2013 not TV as a concept but the networks. The main competitive advantage of the networks was reach; now YouTube is in every home. Tick, tock.Jeremy Silver Creative adviser Technology Strategy Board
The greatest opportunity online for media companies that have been in the business of commissioning programmes is to transform themselves into businesses that create and exploit their own intellectual property. These businesses need to develop direct relationships with their audiences and build brand values in the approach, presentation and style of their productions to generate direct dialogue, loyalty and ultimately consumer sales. Production companies will have to negotiate contracts that allow them to retain online and international rights %u2013 and broadcasters will need to open up their contracts in recognition of this. Those that fail to brand themselves and create broader online and non-UK followings will struggle.Nick Appleyard Digital Britain programme lead Technology Strategy Board
We propose that those concerned about the viability of their current operating models should first build their understanding of how their customers prefer to use their content and services, and then redesign their monetisation strategy accordingly.
Nicole Yershon, Director Ogilvy Labs
The survivors who will flourish will be the businesses who are open to change or collaboration with experts, without an enormous middle layer that still thinks that just doing the "day job" is acceptable. All platforms will be relevant %u2013 youth probably covers all areas from mobile, social media, gaming and IPTV. We mustn't get too much in our bubble of "digital excellence" %u2013 there are still many who get home from work at 6pm, have their dinner and are ready and sitting on the sofa, waiting for the BBC to serve them EastEnders at 7.30pm.Gerd Leonhard media futurist and author
There are a few things that are on their way out, and that includes monopolies that have outlived their usefulness, the concept of "selling copies" as a business model, "protecting rights" as the way of making money, and using friction to get payments. Most major record companies have a good chance of hitting the wall: they do way too little, way too late, and are still in love with controlling what consumers do, which prevents them from getting on with anything. My hunch is that the music industry will be 60-70% independent in five years.Google will do very well, so will Facebook (in my view, the next BBC), Apple, Amazon and Twitter. News media can do well if they embrace the switch to digital "reading" and cross-media content consumption. The main thing is to resist the temptation to charge too much while setting up hurdles that the users will hate. The future is in collaboration %u2013 not domination.
Philip Orwell Partner venturethree
I'm convinced that more and more people will pay directly for what they really want. So my mood is violently anti-ads and buoyantly �pro-subscription. The only way to be sustainable is to have great content and an easy way for people to get it, all delivered via a brand that lets you go deeper and further, if you want to.Steve Pomeroy Systems programmer MIT Mobile Experience Lab
In the world of mobile media, a relatively new delivery model has come about: the mobile store/market (the Kindle store, iPhone app store, Android etc). While an excellent tool for the company providing the mobile device, it takes away people's control of the �software and media on devices they own. If this continues to get out of hand, as it did back in July 2009 with Amazon remotely deleting books from people's devices, more people may become wary of this model.People could choose to subscribe to stores, much as they subscribe to a podcast or RSS feed. This would create a secondary "market of stores", which could help open up devices to a variety of niche stores, akin to the multitude of speciality stores already on the web.
Steve Purdham Chief executive We7
The big media companies will continue to be the big media companies, some will evolve and some will be absorbed but their balance sheets will continue giving them time to change and adapt. Any media company that adapts and embraces change and is not locked down to traditional economic structures can become sustainable. I still believe the unique model of the BBC has a �pivotal role to play in the localised UK market in showing the way forward.Rebecca Miskin General manager iVillage Networks
Most sustainable models are flexible and multi-tiered. Spotify, for example, has done a great job offering people an ad-funded and subscription model %u2013 each delivering value to users. Businesses will have to move toward a mix of revenue options that work for the value proposition they are offering their users.The Changing Media summit takes place on 18 March at Kings Place in London. For further information go to guardian.co.uk/changingmediasummit
via guardian.co.uk
No comments:
Post a Comment